via outreach, by asking other site / blog owners to feature links to your content on their sites.There are two main ways to generate backlinks:
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Use hyphens rather than underscores to denote spaces (i.e., is preferred to Clean URLs make it easier for users to spot relevant pages in search results, but are helpful in another way too: if somebody creates a link to your site from theirs but only copies the URL, the keywords in the URL would become the anchor text (the clickable text).Īnd, because Google looks at what words are in the anchor text when categorizing and indexing content, relevant ones can help you rank better.Įven if you’ve got fantastically well-constructed page titles, meta descriptions and URLs, they’re usually pretty useless unless you’ve got ‘backlinks’ pointing to your website too.īacklinks are essentially links from other sites to your site, and in a very simple sense Google counts them as ‘votes’ for your content. This involves finding out three key pieces of information:Īlways use short URLs that contain your focus keywords.īreak up your URLs with punctuation when needed to make keywords more obvious to both Google and users (i.e., is better than To find out what the best keywords are for your website, you need to perform keyword research. It’s important to identify the best keywords - phrases that you want to rank for in search results - for your site, and to make sure that they’re added to it in the right way. Identify the right keywords to use - and add them to your headings, page titles, meta descriptions and URLs You can view Google’s mobile SEO overview guide here, which outlines how you can maximise your mobile site’s visibility in search results.Ĥ. Not only can these slow down the loading of your website on a mobile device, they can make for a poor mobile user experience - something that Google’s algorithm typically penalizes.
GOOGLE SEARCH ENGINE OPTIMISATION FREE
Given the huge increase in mobile searches in recent years, it’s really important to optimize your website for smartphones.Īnother thing worth bearing in mind is that Google prefers mobile sites that are clutter free - i.e., ones that don’t feature obtrusive popups or ‘interstitials.’ Accordingly, Google places a very strong emphasis on rewarding sites that load quickly on mobile devices with higher positions in search. Studies show that 29% of smartphone users will immediately switch to another site if they are not satisfied with how your site performs. It’s particularly important to ensure that your website is blazingly fast on a mobile, and that the user experience for people viewing it on smartphones is as good as possible. The importance of page speed for mobile devices
GOOGLE SEARCH ENGINE OPTIMISATION HOW TO
You can learn more about how to follow Google’s new SEO recommendations here. Note: depending on your technical setup - and especially since the the introduction of Google’s new SEO Core Web Vitals requirements around site performance - you may need to enlist the help of a developer to sort some of these performance issues out.